What’s your favorite product? What’s your least favorite product? Why? We’re all customers and we all like to think that we know something about something, right? In “Knowing your Limits,”.. read more

In Part I of “Knowing Your Limits” we talked about the problems that can arise when we depend only on our internal partners, or ourselves to come up with good ideas… read more

If we each had a nickel for every time a co-worker, a leader or an email mentions how “customer focused” they are, we could probably create our own company that actually.. read more

Here’s an excerpt from Doug Powell’s latest article in Visions magazine, PDMA’s quarterly innovation and product development journal, due out by mid-April: ___________________________________________ Recently I had my piano restored by.. read more

Here’s an excerpt of the session follow up article for Doug Powell’s session at PDMA’s PIM 2012 on “Why Things Go Wrong in Product Development & How to Improve,”  for Visions magazine, PDMA’s quarterly innovation.. read more

Overall, a great week!  Met many new and interesting people and had a chance to interact with some real thinkers!!  Attended the research forum as well, where academic researchers are.. read more